Product Launches

• Marketing communications leadership and project management to support the launch of the LATITUDE® Patient Management system, Boston Scientific’s remote device monitoring and follow-up system. Projects included sales training and motivation materials, customer training, case studies, print advertising, collateral, patient education and trade show materials.
• Marketing communications leadership and project management to support the pilot launch of the ACUITY™ Steerable lead, Boston Scientific Cardiac Rhythm Management’s (CRM) first left-ventricular lead that can be delivered via stylet or over-the-wire. Projects included a computer-based training module, a launch kit (sales collateral, specification sheet, 3D animations), and PowerPoint presentations to support technical training, sales training, and physician and hospital administrator in-service training. A 3D edutainment module with interactive components was developed to feature at tradeshows.

Medical Education

• Selby Marketing provided Boston Scientific CRM project management and creative direction on the rebranding of all Medical Education materials to incorporate a new look and feel, while complying with the corporate master brand strategy.

Patient Education

• Project management of and content development for LifeBeat Online, Boston Scientific CRM's award-winning patient e-newsletter: www.lifebeatonline.com.
• Development of Boston Scientific CRM's foundational patient education resource, HEARTISTRY®, a comprehensive interactive patient CD available in English or Spanish. The SMA team managed the project and developed all content for both language versions.