Principal

Janett (Jan) E. Selby is the principal of Selby Marketing Associates, Inc. (SMA). She has more than 20 years' experience as a marketing strategist and marketing communications professional.

Jan began her career as an advertising copywriter and account executive in Boston. From there she moved to Apple Computer Inc., in Cupertino, California. While at Apple, Jan was responsible for marketing communications to support new product launches and managing Apple's presence at consumer trade shows. Her final position at Apple was as a project manager in Market Development.

In 1989, Jan moved to Minnesota to take a position at Guidant, Inc. where she managed the development of marketing communications materials to support international and domestic product launches, market development initiatives and sales support programs. She was also the managing editor of two publications: Rhythm & News (for patients) and Advances (for physicians).

Since founding Selby Marketing Associates in 1995, Jan has provided services to firms in the medical device, consumer products, computer technology, and biotechnology industries.

Associates

SMA professionals are experienced project managers, writers, editors, instructional designers, graphic designers, market researchers, usability experts, photographers and interactive programmers. Profiles of all SMA professionals are available upon request.